{"title":"Matcha","description":"","products":[{"product_id":"no1","title":"No.1 Matcha Imperial Reserve","description":"\u003cp\u003e\u003cstrong\u003eLush \u0026amp; Luxurious\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCeremonial • Latte\u003c\/p\u003e\n\u003cp\u003eThe pinnacle of our matcha collection. Crafted from carefully selected first-harvest tea leaves from Uji, Kyoto, No.1 delivers the most refined expression of umami and natural sweetness in our lineup. Its silky texture and profound depth are paired with a truly vibrant emerald-green color, representing the highest grade of matcha in our collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTasting Notes\u003c\/strong\u003e\u003cbr\u003eIntense Umami • Natural Sweetness • Silky Texture • Creamy Mouthfeel • Long, Elegant Finish • Vibrant Emerald Green\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKoicha (Thick Matcha) \u003cspan\u003e・\u003c\/span\u003eUsucha (Classic Matcha)• Premium Matcha Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43848847949927,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16.png?v=1780827099"},{"product_id":"no2","title":"No.2 Matcha Grand Reserve","description":"\u003cp\u003e\u003cb\u003eRich \u0026amp; Elegant\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003ci\u003eceremonial and latte\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eA highly refined ceremonial-grade matcha crafted from carefully selected first-harvest tea leaves from Uji, Kyoto. No.2 offers a harmonious balance of rich umami and gentle sweetness, supported by a luminous emerald-green color and a smooth, elegant texture. Its depth and versatility make it equally enjoyable for traditional preparation and premium matcha lattes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRich Umami • Gentle Sweetness • Smooth Texture • Clean Character • Elegant Finish • Luminous Emerald Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eKoicha (Thick Matcha) \u003cspan\u003e・\u003c\/span\u003eUsucha (Classic Matcha) • Premium Matcha Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43849700311143,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_4cbdd28e-e142-43b6-9762-73372f27bef1.png?v=1780885643"},{"product_id":"no3","title":"No.3 Matcha Prestige Reserve","description":"\u003cp\u003e\u003cb\u003eBright \u0026amp; Refined\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eceremonial and latte\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA beautifully balanced matcha that captures the essence of everyday luxury. Produced from first-harvest tea leaves in Uji, Kyoto, No.3 presents a pleasing combination of umami, sweetness, and freshness. Its bright jade-green color and approachable character make it an ideal choice for daily matcha enjoyment.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBalanced Umami • Soft Sweetness • Fresh Aroma • Smooth Texture • Clean Finish • Bright Jade Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Classic Matcha) • Premium Matcha Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43849700376679,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_7f47e92d-413a-40c2-9361-3ed7d60657d0.png?v=1780885723"},{"product_id":"no4","title":"No.4 Matcha Signature Reserve","description":"\u003cp\u003e\u003cb\u003eDeep \u0026amp; Smooth\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eceremonial and latte\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA full-bodied matcha with a calm and grounded character. Crafted from carefully selected tea leaves from Uji, Kyoto, No.4 offers mellow umami, subtle sweetness, and a smooth texture that lingers gently on the palate. Its deep jade-green color reflects its refined and satisfying nature.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMellow Umami • Light Sweetness • Smooth Body • Gentle Character • Soft Finish • Deep Jade Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Classic Matcha) • Daily Matcha \u003cspan\u003e・\u003c\/span\u003eMatcha Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43849700409447,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_0ffbf2b9-01f9-4e5b-bc6f-1824f2b95d99.png?v=1780885884"},{"product_id":"no-5-matcha","title":"No.5 Matcha Tranquil Reserve","description":"\u003cp\u003e\u003cb\u003eSoft \u0026amp; Elegant\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eceremonial and latte\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe most approachable matcha in our ceremonial collection. No.5 combines soft umami, light sweetness, and a gentle bitterness to create a smooth and easy-drinking experience. Its elegant character and versatile profile make it an excellent introduction to premium Uji matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSoft Umami • Light Sweetness • Smooth Mouthfeel • Gentle Bitterness • Clean Finish • Soft Deep Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDaily Matcha • Beginner-Friendly Usucha • Matcha Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852193923175,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_2ca0b267-9303-4b8d-97b5-28efc9f6d2c3.png?v=1780886330"},{"product_id":"no-6-matcha","title":"No.6 Matcha Artisan Reserve","description":"\u003cp\u003e\u003cb\u003eBold \u0026amp; Vibrant\u003c\/b\u003e\u003cbr\u003e\u003ci\u003elatte and cooking\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePositioned at the transition between ceremonial sweetness and functional depth, No.6 introduces a more structured matcha character. Made from carefully selected second-harvest tea leaves, it offers a noticeable shift in profile — moving from the gentle sweetness of ceremonial grades toward a more defined, slightly bitter structure designed for milk-based drinks and culinary use. Despite this shift, it retains a rounded smoothness that keeps it approachable.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cbr\u003eStrong Matcha Flavor • Mild Sweetness • \u003cb\u003eStructured Bitterness (gentle transition from ceremonial range)\u003c\/b\u003e • Robust Body • Crisp Finish • Rich Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cbr\u003eMatcha Lattes • Smoothies • Desserts\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852195266663,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_ba1088a8-5876-4056-b2ba-64bc018ac68a.png?v=1780886354"},{"product_id":"no-7-matcha","title":"No.7 Matcha Artisan Blend","description":"\u003cp\u003e\u003cb\u003eRobust \u0026amp; Bright\u003c\/b\u003e\u003cbr\u003e\u003ci\u003elatte and cooking\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eA café-oriented matcha with a clearer expression of tea strength and bitterness. Compared to No.6, No.7 presents a more defined structure and sharper presence, allowing it to stand out in milk, sugar, and baked applications. Its bright character ensures the matcha flavor remains distinct even in rich recipes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cbr\u003eStrong Tea Character • \u003cb\u003eNoticeable Bitterness (more defined than No.6)\u003c\/b\u003e • Light Sweetness • Fresh Aroma • Crisp Finish • Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cbr\u003eMatcha Lattes • Ice Cream • Cakes and Pastries\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852196708455,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_5ba061d2-8e59-4054-9144-2789e4ab361b.png?v=1780886378"},{"product_id":"no-8-matcha","title":"No.8 Matcha Artisan Select","description":"\u003cp\u003e\u003cb\u003eBold \u0026amp; Earthy\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ecooking\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDesigned for culinary applications where matcha must hold its identity against strong ingredients. No.8 delivers the most intense bitterness and earthy depth in the lineup, forming a solid flavor backbone for baking, desserts, and food production. Its profile is intentionally robust and uncompromising.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cbr\u003eEarthy Character • \u003cb\u003eStrongest Bitterness in the lineup\u003c\/b\u003e • Robust Flavor • Deep Aroma • Clean Finish • Deep Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cbr\u003eBaking • Confectionery • Ice Cream and Desserts\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852197527655,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_518d3d92-62a0-4ad4-ab96-c094aff73b90.png?v=1780886400"},{"product_id":"no-9-matcha","title":"No.9 Matcha Organic Imperial","description":"\u003cp\u003e\u003cb\u003ePure \u0026amp; Luxurious\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eceremonial and latte\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe highest expression of our organic matcha collection, cultivated in Uji, Kyoto from carefully selected spring-harvest tea leaves. No.9 delivers exceptional natural sweetness, refined umami, and a remarkably smooth texture. Its vibrant green color and elegant depth reflect a superior level of organic cultivation within the lineup.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cbr\u003eRich Umami • \u003cb\u003ePronounced Natural Sweetness (highest in organic range)\u003c\/b\u003e • Smooth Texture • Elegant Character • Long, Clean Finish • Vibrant Organic Crystal Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cbr\u003eUsucha (Classic Matcha) • Koicha (Thick Matcha) • Premium Organic Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852198707303,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_f5b7d3f0-7918-4a63-aa58-23c94b0b443f.png?v=1780886427"},{"product_id":"no-10-matcha","title":"No.10 Matcha Organic Signature","description":"\u003cp\u003e\u003cb\u003ePure \u0026amp; Balanced\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eceremonial and latte\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eA well-balanced organic matcha offering a clean and approachable expression of Uji-grown tea. No.10 features gentle sweetness, moderate umami, and a smooth finish, highlighting the natural character of organic cultivation in a more everyday-friendly form.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTasting Notes\u003c\/b\u003e\u003cbr\u003eBalanced Umami • Gentle Sweetness • Fresh Character • Smooth Texture • Clean Finish • Soft Crystal Green\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003cbr\u003eUsucha (Classic Matcha) • Daily Organic Matcha • Matcha Lattes\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852199723111,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/2026-06-0719.11.16_0487f20f-ffb3-468e-bac4-650d3f3b77fc.png?v=1780886460"},{"product_id":"no-11-houji-powder","title":"No.11 Houji Powder Roasted Signature","description":"\u003cp data-start=\"59\" data-end=\"129\"\u003e\u003cstrong data-start=\"86\" data-end=\"129\"\u003eRoasted \u0026amp; Comforting\u2028culinary and latte\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"131\" data-end=\"435\"\u003eCarefully roasted to bring out a deep, nutty aroma and natural sweetness, No.11 delivers a smooth, low-bitterness profile that integrates effortlessly into both drinks and desserts. Its warm, toasty character adds depth without overpowering, making it a versatile staple for modern matcha-inspired menus.\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"551\"\u003e\u003cstrong data-start=\"437\" data-end=\"454\"\u003eTasting Notes\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eRoasted Aroma • Gentle Bitterness • Natural Sweetness • Nutty Depth • Smooth Body • Warm Brown\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"632\"\u003e\u003cstrong data-start=\"553\" data-end=\"565\"\u003eBest For\u003c\/strong\u003e\u003cbr data-start=\"565\" data-end=\"568\"\u003eHojicha Lattes • Baking • Confectionery • Ice Cream and Desserts\u003c\/p\u003e","brand":"Matcha Hekigyoku 碧玉","offers":[{"title":"Default Title","offer_id":43852202246247,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/1315\/8759\/files\/kairi-kaljo-Z-3eKO9s2xU-unsplash.jpg?v=1780886300"}],"url":"https:\/\/matchahekigyoku.com\/it\/collections\/no2.oembed","provider":"Matcha Hekigyoku 碧玉","version":"1.0","type":"link"}